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Whittaker's chocolate is having another price increase next week - is this the last straw?
The Good Stuff
The Good Stuff

Whittaker's chocolate is having another price increase next week - is this the last straw?

How many times is this going to happen?
17 May 2024 11:49AM

Chocolate lovers prepare yourselves because Whittaker’s has just broken some devastating news.

Once again, the NZ chocolate company will be upping prices starting next week.

“From Monday 20 May there will be an increase to our prices,” the Kiwi biz wrote to their Whittaker’s Chocolate Lovers Facebook Page. 

Explaining the reason behind the hike, they added: “The costs of our quality ingredients have risen significantly, and we would never compromise on these, our generous 250g sized blocks, or on our commitments to ethical sourcing, including using Rainforest Alliance certified and fully traceable cocoa beans and being 100% Palm Oil-free.”

SOURCE: Whittaker's Chocolate Lovers on Facebook

Honestly, we do understand, but it doesn’t soften the blow to our pockets.

While the new prices remain a mystery, they thought it was fair to give us a forewarning, and for that, we are grateful.

This is the third time in just two years that Whittaker’s has raised their prices. 

I took a quick poll around The Breeze office to find out if another bump will stop us from indulging.

“I genuinely don’t care about the price hike, I’d rather keep buying the best quality,” one said.

While another said: “At this point, it's becoming a luxury item for the family. The last time this happened, we really had to cut back our treats.”

“I definitely won’t be buying as often,” a third added.

While it stings, we can’t give up the sweet treat altogether. It just means we’ll savour it a bit more and practice some self-control.

Whittaker’s openness with us chocoholics is what keeps us coming back for more.