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Heinz has released a limited-edition pink 'Barbie-cue' sauce to celebrate 65 years of Barbie
In Aotearoa
In Aotearoa

Heinz has released a limited-edition pink 'Barbie-cue' sauce to celebrate 65 years of Barbie

What's next? Ken-chup?

Adding pink to every meal has become a reality as Heinz UK has released its new ‘Barbie-cue Sauce’, a pink barbecue-flavoured mayo.

While we did raise an eyebrow wondering if April Fools came later in the UK, it's been confirmed this brilliant concoction is real.

The pink sauce is made from vegan mayonnaise mixed with BBQ flavouring and beetroot extract for that perfect pink colour.

The limited edition sauce is in collaboration with Mattel to celebrate 65 years of Barbie.

The Heinz UK website describes the sauce as “the perfect pink pairing for burgers and brings extra smokiness to everything from chips to pizzas.”

Fans have been reacting online to the dream condiment come true on TikTok, with one writing: “That’s the best idea.”

“Dreams do come true …😀 I found you 😍,” said another.

While a third suggest making ‘Ken-chup’. Genius!

“After seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality,” said Thiago Rapp, director of taste elevation at Heinz. 

TikToker @kandy_kitty87 taste-tested the sauce and loved it.

While only a limited run of the sauce is releasing in the UK, if we petition hard enough we might be able to get it stocked here in NZ.