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Whittaker’s chocolate prices are going up again and the reactions are surprising
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In Aotearoa

Whittaker’s chocolate prices are going up again and the reactions are surprising

It's the second increase within a year...

If you’re anything like me who looooves a chocolate treat, you’re going to want to sit down for this news. Whittaker’s Chocolate announced that they have raised the price of their delicious chocolate AGAIN and it’s happening today!

The chocolatier took to Facebook on Friday to announce to their loyal customers that the price increase is the only option for the company to keep producing quality choccy.

“Hello Chocolate Lovers. We wanted you to be the first to know that from Monday we will, unfortunately, be bringing in a price increase,” they wrote as I checked the little funds I have in my bank account.

Whittaker’s explained: “Our costs continue to rise, and we will never cut into these costs by compromising on our quality ingredients.”

“We promise to continue crafting world-class chocolate from our factory in Porirua. Thank you for your incredible, continued support,” the company finished.

I mean we understand, but it doesn’t make the hike any less heartbreaking. 

From what I have seen so far, the choccy blocks are going for up to $7.09 in some supermarkets and I’ve never been concerned for my wallet more!

In the comment section of the post, Chocolate lovers rallied in support of Whittaker's decision and thanked them for being transparent with customers.

"Still the only one my family buy. Supporting local and the best by far," said one FB commenter.

Another agreed: "Still won't stop me buying my Whittaker's chocolate....need my fix"

A third joked: "I’d better stock up then"

With the second price hike in a year, there’s no doubt the company is feeling the pressure, but their transparency and honesty with their customers are what is keeping the chocolate lovers around.

Though, the decision of whether to petrol in my car or eat my favourite snack is becoming a little too much for me to fathom.

No, in all seriousness, we understand the decision and respect the honesty in making us all aware before our bank accounts are emptied at the till.