Paul Henry has gone from talking to tasting after leaving broadcasting, launching a new drop of pinot noir.
Friday will mark the release of his second vintage pinot noir with Invivo, after the first sold out in record time last year.
Invivo co-founder Tim Lightbourne says the first release of Paul Henry's Own Pinot Noir was so successful "we've had people who missed out the first time contacting us on a daily basis".
The wine brand is known for producing wine labels for other celebrities, including Grahan Norton's Own.
Mr Henry isn't shy about his passion for the latest drop, saying "you could be filing for bankruptcy and if you had a glass of this wine in your hand, you'd have to pause and think that life's not too bad."
"My last wine was world class but I wanted more Paul Henry in this wine, and it doesn't disappoint. This is a very smooth Pinot Noir - as good as the last one - but better."
The grapes were produced in Central Otago and bottles will be on the shelves at Glengarry stores from March 23.
Paul Henry will host an in-store tasting of the new vintage at Glengarry Victoria Park on March 24, 5.30-6.30pm, where he will also sign bottles.