Chocolate lovers you’re going to want to sit down for this one… Whittakers have just announced that they will raise the price of their delicious chocolate.
The chocolatier announced in a Facebook post to their loyal customers that the price increase is the only option for the company to keep producing quality choc.
SOURCE: Whittaker's Chocolate Lovers Facebook
“Hello Chocolate Lovers. We wanted you to be first to know that from Monday we will, unfortunately, be bringing in a price increase,” they wrote.
They then went into detail as to why, adding: “Our costs have steadily continued to rise over the last year and cutting those costs with lesser quality ingredients is never an option for us, as we hope you’ll understand.”
At this stage, we don't know the exact price increase.
In the comment section of the post, Chocolate lovers rallied in support of Whittaker's decision and thanked them for being transparent with customers.
"The taste and quality are worth paying a little extra for," said one FB commenter.
Another agreed: "worth every cent (typed while eating 2 pieces of Ghana)"
A third joked: " *Rushes to the supermarket to stock up* "
With all the outrageous price rises that have affected every part of our life, chocolate was the one item we were still able to enjoy.
Although we are massive chocolate lovers, we understand the decision and respect the honesty in making us all aware about this before the panic buying begins… Oh, wait no please no more panic buying!