A new ad for Vogel's has gone viral after touching people all over the country.
The ad, created for Vogel's 50th Birthday brings eight ordinary Kiwis together around the table for breakfast.
None of them know each other but each of them has their own unique and extraordinary story.
Each person at the table is given a plate with their story written on it and watching each person's reaction around the group is truly eye opening.
The ad has been a huge success with Kiwis, with many showing their support online.
"Probably the only advert that I can honestly say has bought tears to my eyes... Just shows that we are all special in different ways that are often unexpected." Wrote Gabriella
It even had our very own Alison Leonard in tears after watching!