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Kiwi period care founder shares how Māori wisdom reframes and 'celebrates' periods
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Kiwi period care founder shares how Māori wisdom reframes and 'celebrates' periods

When Michele Wilson had her first period, she had no idea what was going on and no one wanted to talk about it.

The founder of Kiwi period underwear brand AWWA says te ao Māori can provide a blueprint for reframing the shame and confusion many young girls feel about getting their period as a celebration.

In the latest episode of Grey Areas with Petra Bagust, released today, Michele Wilson spoke of her first ikura (period) and the taboo that surrounded it.

“I remember nobody spoke about periods in my house – I didn't really know what it was,” she told Petra.

“I got my first period and I didn't even tell my own Mum. I didn’t tell anybody. I just took things from the bathroom cupboard, and then she obviously found out that I had it and nothing was said.”

Michele’s attitude to ikura all changed when, as an adult, she was on a marae and stayed up late to listen to a kuia tell stories about her tūpuna and their experience of periods.

SOURCE: Stephanie Soh Lavemaau

“I found it so fascinating. What she told me was so starkly different to how I grew up thinking of my ikura,” Michele recalls.

“She said that when a kōtiro (girl) first got her ikura, she was celebrated. That was such a tapu, sacred time, because that iwi, that hapu recognised that she was going to contribute to the growth of the whakapapa.

“The other women would take her into the ngahere (forest) with her first bleed and return it to Papatūānuku (the Earth), which we recognise as our first mother, with thanks and karakia and waiata.”

Michele says the first ikura usually came with “a lot of beautiful ceremonies”.

“Interestingly enough, a lot of girls would receive their first moko kauae when they got their first bleed; they would have their hair cut for the first time; they would receive a taonga, which could be a necklace or a piece of jewellery; and there would be a hakari (feast), where she was really celebrated."

“But more than that, there was open education for tane and for wāhine, where a tane would understand that when a girl had her ikura, that was her time to rest.”

This emphasis on rest while on your period is the same across many indigenous cultures, Michele says – and in generations gone by in te ao Māori, it was all about taking autonomy of your body and taking time to learn what your passions were.

SOURCE: Stephanie Soh Lavemaau

“So if they loved to weave, that would be the week that they could relax and learn to weave or learn waiata or whakapapa.

“And I just thought, Oh my gosh, how different would society be today if we embraced the idea that when a woman has her period, she would be allowed to take a couple of days or even just a day [to dig] into her passions, where she wouldn't have any other responsibilities?

“I’ve become so passionate about that. I get these little ideas and I want just to research more and more because I just think that would be so beneficial for mental health in New Zealand, but also the way that periods are managed.”

Michele says her knowledge now has changed how she’s raised her own children, one of whom at age 11 isn’t far away from her own ikura.

“She’s so excited,” Michele says. “We've got a name picked out for her that will form part of her middle name – a beautiful, Māori name – and I have a taonga picked out for her…

“We will have family and some close friends come round and, you know, it doesn't have to be this huge, big party. It's just a beautiful celebration and [opportunity] for them to be recognised for how special and tapu and sacred they are.”

Elsewhere in the episode, Michele drops some more Māori wisdom about menstruation, discusses how she’s embracing a healthy body image, and reveals the natural path she’s taking to deal with her difficult symptoms of perimenopause.