Rick Astley has made a return 35 years later to recreate his hit song ‘Never Gonna Give You Up’.
The song has been given a new life in a new ad for AAA Insurance in the US.
The background dancers from the original music video are now replaced with AAA Insurance agents but Astley smashes every step from his 1987 hit.
He actually described his re-creation as an “amazing trip down memory lane.”
“The song has been so good to me and I’m thrilled to be working with another iconic brand that has certainly stood the test of time,” he told TooFab.
If you weren’t already aware, the smash hit received a revival in the 2000s when 'rickrolling' became an online phenomenon.
The joke involves the unexpected appearance of Rick Astley when clicking an online link and being misdierected to the Youtube video.
'Rickrolling' has earned the original video an extra 1.2 billion views.
Astley is now 56 years old. He retired at a very young age, but he’s been enjoying the new attention later in life. He said that if he hadn’t retired early, he would have imploded.
“I kind of feel that if I hadn’t done it then I would have self-imploded,” he said.
He loved what he was doing, but in the end, he decided that he didn’t love it enough. So he stepped away from the spotlight for a few decades.
It’s nice to see him step back into the spotlight even if it is just for a playful insurance ad.