Supermarket says no to milk ‘use by’ dates and yes to 'sniff test'

Must See 11/01/2022

This January, UK supermarket Morrisons will remove the ‘use by’ dates and take a step in helping save millions of milk being poured down the drain.

As stated in a report by Feedback Global in 2019, over 278 million litres of milk was wasted, the third most wasted food/drink product after potatoes and bread respectively. 

Morrisons has asked their customers to sniff their milk instead to check if it is drinkable.

The Morrisons milk sniff test suggest to:

  • Hold the milk bottle to your nose - if it smells sour then it may have spoiled

  • Look at your milk - if you can see that it has curdled then it is not right.

They believe that taking this step will reduce the wastage of milk. 

So we’re taking a bold step today and asking customers to decide whether their milk is still good to drink

“Wasted milk means wasted effort by our farmers and unnecessary carbon being released into the atmosphere” says Ian Goode, a senior milk buyer at Morrisons. 

In 2020, Morrisons scrapped the ‘Use By’ dates for their own brand of yoghurt and hard cheese ranges.