Blue, the three-legged dog in new Trustpower ad, is melting hearts on Instagram

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The new Trustpower ad that stars a man finding a beautiful three-legged dog at an animal shelter following the death of his wife has Kiwi's around the country bawling their eyes out whenever it comes on TV.

And now the star of the ad, Blue, has taken to his Instagram page to share how the newfound fame following his acting debut is affecting him... and it seems that Blue is still a very humble pup despite the stardom!

On Blue's Instagram page, the 15-year-old pup who is three-legged due to Grade 2 osteosarcoma, shared a photo of himself curled up in a ball in front of his television while his ad for Trustpower was playing in the background.

"Nope, all the love has not gone to his head 💙🤷" Blue's owner captioned the post on his Instagram page.

So cute! You can follow Blue on Instagram at @blue_tripaw.