Cadbury releases new chocolate block with Breast Cancer Foundation NZ

Must See 15/09/2020

Cadbury has been a proud partner of the Breast Cancer Foundation NZ for the past ten years, and to mark the decade long relationship between the two, Cadbury have released a very special new chocolate block.

The block of chocolate is a special-edition 'Pinky' and is a way for Cadbury to help raise breast cancer awareness and is one of the many ways people can get involved in the 2020 Pink Ribbon appeal.

The Dairy Milk block contains pink marshmellow and chewy caramel chips.

“BCFNZ plays such a significant role in supporting Kiwis who are impacted by breast cancer,” says Jo Turner of Cadbury New Zealand. “The special-edition Cadbury Dairy Milk Pinky block is our way of giving back to BCFNZ, helping to raise awareness and encouraging Kiwis to get involved in the 2020 Pink Ribbon Appeal.”

Evangelia Henderson, Chief Executive of Breast Cancer Foundation NZ, acknowledges the importance of support. “Breast cancer affects the lives of so many New Zealanders. The backing our organisation receives is crucial in enabling us to help look after Kiwis going through breast cancer, as well as their family and friends. We’re thankful to have had a long-term partner like Cadbury in our team.

“This new block inspired by Cadbury Pinky and generous donation is a great way of marking our enduring relationship right before Breast Cancer Awareness Month in October.”

“2020 has been a tough year on all of us, and it has only highlighted how important it is to stay connected to friends and family,” adds Henderson. “We encourage Kiwis to register for the Pink Ribbon Walks and join us for a great cause.”

Look out for the block in stores from today.

Visit breastcancerfoundation.org.nz for more information on how you can get involved in the 2020 Pink Ribbon appeal.