Billy Idol has announced that he is the face of a brand new climate awareness campaign sweeping the streets of New York City.
The White Wedding singer was looped into the campaign after NYC city officials decided to use his name as a bit of fun wordplay.
The campaign is called 'Billy never idles' and was started to help draw attention to the otherwise dull topic of pollution pumped into the city air by idling vehicles.
"There was a lady in the D.E.P. here in New York who was a fan. The mayor’s a fan," Billy Idol told Rolling Stone. "But I think it was the I-D-L-E and I-D-O-L that sparked the idea that we could have fun with that and at the same time make an important statement for New York and its healthy climate.” He added: “This city really means a lot to me, and the idea that I could give back in some way for such a good cause, it was such a great idea. Obviously, the air quality [in New York] is loads better than it was when I lived here, but car idling is a major contributor to air pollution and that’s just not healthy."