The taste of childhood. A raspberry jam donut dusted with icing sugar as an end of week treat. That gooey, sticky, jammy delight oozing out as you take a bite.
We've got some shocking news that will blow your childhood mind though - jam donuts don't actually contain jam. No way!
Australia's Donut King have come out with the dirty industry secret, with general manager Andrew Badcock saying:
"Some food brands use apple paste or sauce as the core ingredient in their raspberry jam recipe,"
We're sorry, what?!
"With its natural sweetness and no pips, apple sauce is widely used for its smooth and 'jammy' texture," Badcock said, explaining the decision to swap jam for apple sauce was all down to fussy doughnut eaters that don't like pips in their baked goods.
"Many customers show a proclivity towards smoother and more consistent textures in their food choices as it's a more familiar and comforting experience,"
"Pips, seeds and smaller grains tend to get caught in teeth and a lot of people don't appreciate that sensation."
So instead, many bakers combine apple sauce with sugars and enhancers to create the coulis-style filling we all know and love.
Kerrie McCallum, editor-in-chief of Delicious, said that mass-produced doughnuts used a "diluted" jam substitute.
"Big chains use a type of diluted jam substance to get the thinner consistency and sweeter taste they want," she said.
"Real jam is quite 'jammy', so thick and sticky with chunks of fruit and seeds in it, and most mass-produced doughnuts use a smoother texture to appeal to the broadest tastes."