Watch out chocolate lovers (or those who are working on their summer body...) because there is a new rumour that Cadbury is releasing a brand new chocolate block that is right up many Kiwi's alleys...
"Top secret! Please don't share this, coming soon!" a New World Facebook page captioned an image of the chocolate.
"Dairy Milk milk chocolate with chewy pineapple flavoured marshmallows," says the description on the chocolate's packaging.
The post has since attracted thousands of comments with a number of Pineapple Lump lovers expressing their excitement.