Air travellers around the world have praised Japan Airlines for their latest intiative.
The airline has announced it's new technology that displays to other passengers where babies are located on the planes when they select their seats.
A child icon appears on seats that are scheduled to be occupied by a passenger travelling with children aged under two years.
However, the Japan Airlines website notes babies booked on flights through other websites or as part of a tour won't show up in the seat booking system.
The service is being celebrated by some on social media, while others are urging people to be tolerant of travelling babies and their parents.
Others weren't so fond of the idea and poked fun at those who praised Japan Airlines' move.