Air New Zealand has released 'Air All Blacks', its latest in-flight safety video and as to be expected in the year of the Rugby World Cup, it's very rugby-themed.
Star of the hit series Suits, Rick Hoffman leads a cast including actor Cliff Curtis, former Black Ferns captain Fiao'o Fa'amausili, former All Blacks arch nemesis George Gregan, plus a line-up of All Blacks from 1987 through to today.
"We are that #CrazyAboutRugby we changed our name to Air All Blacks," Air New Zealand said.
Current All Blacks featured include Captain Kieran Read, Sam Cane, Anton Lienert-Brown and Ryan Crotty. Coach Steve Hansen is also involved.
The airline's general manager of global brand and content marketing, Jodi Williams, says the video shows how rugby is part of Kiwis' DNA.
"Changing our name to Air All Blacks is a fun demonstration of our support for the boys in black. Our people feel a great sense of pride flying the team around the world and both organisations consistently show the world what a huge impact a small nation can make on the world stage," Williams said.
The video also features new music from Six60.