It's no secret that Ed Sheeran is a massive fan of tomato ketchup.
He is such a big fan that he even has the Heinz logo tattooed on his arm. All of Ed's dreams came true when Heinz approached him and asked if he would like to collaborate with them, (and more specifically) tomato ketchup.
Ed jumped on the idea, and thus, Ed's own ketchup brand, EdChup, was born.
And now, Ed Sheeran has hilariously created an ad for the ketchup brand.