What an Eco label really means

Must See 02/05/2019

How many of us out there are guilty of purchasing a product labelled as "eco friendly" or "100 percent natural" to make ourselves feel better about climate change?

The truth is most of the time these labels are simple but effective marketing ploys with very little eco value.

General Manager of the New Zealand Eco Friendly Labelling Trust Francesca Lipscombe spoke to The AM Show.