Meet the new face of Pantene, Baby Chanco

Must See 11/01/2019

Get ready to be putting your hair up in a giant bow to be just like you're newest favourite celeb: Baby Chanco.

The 12-month-old baby girl from Japan captured hearts around the world last year when photos of her thick head of hair drew over 300,000 followers to her Instagram (run, we hope, by her mother).

Now she's scored a modelling contract, becoming the new face of Pantene hair products.

She first came to the attention of the brand when People magazine joked in July that she deserved her own Pantene ad. It appears the haircare brand agreed!

In a post on her Instagram Baby Chanco can be seen pointing at herself in a newspaper ad, alongside Japanese television announcer, Sato Kondo.


Chanco's mother, Mami Kano, told People she was "surprised but very proud" at the international attention her daughter has attracted.

She also shared the secret to caring for her daughters locks: "Brushing and just let her live as she is."

Yoshiaki Okura, Pantene Japan associate brand director told the magazine: "We went straight to her mother because Chanco's personality and special character matches our image for women we want to support."