We wait for the John Lewis Christmas ads every year, and this one certainly doesn't disappoint! The 2018 ad focuses on Elton John and his life.
The ad follows his musical career chronologically but backwards, tracking all the way back to his childhood. This is when we see his life-changing moment of receiving a piano from his grandmother for Christmas.
John Lewis sums up the ad with the slogan "Some gifts are more than just a gift". For the first time in 70 years John Lewis, the shop in the UK, will be selling a range of pianos.
Elton John said: "The John Lewis Christmas campaign has so many warm memories for me and my family.
"It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother's piano marks the moment when music came into my life.
"The ad is absolutely fantastic and I've truly loved every minute of being a part of it.”