With the Royal Visit nearing to an end, we can appreciate just how influential the 'Meghan Markle effect' is. When Meghan wears brands such as Self-Portrait, Aritzia, Club Monaco and ASOS, they find that their products sell out almost instantly. The sustainable denim brand Outland has experienced the Meghan Markle effect for the best outcome.
During Meghan and Harry's royal tour around Australia, Tonga, Fiji and NZ there has been plenty of casual attire occasions. This is where we have seen time and time again Meghan in her favourite brand of jeans, Outland. The pair of skinny black jeans by Outland Denim ($195) has indeed put Outland on the map.
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They have reported that their website has seen a 948% increase since the Duchess of Sussex has been seen in these jeans, over the last week and a half.
Thanks to Meghan the business is needing to reinvest and hire more employees in their Cambodian production house, around 15-30 more! The mission behind this company is impressive, they are aiming to provide careers for women who have been in the sex trafficking trade throughout Asia. They strive to give them fair pay and better work as well as personal development schemes and support.
Which makes us understand Meghan's love for the brand. After a tour supporting mental health awareness and female empowerment, we think Meghan has done a fantastic job by boosting this company significantly.