Just when you thought hype around Meghan Markle couldn't get any bigger, it seems women around the world are now getting freckle tattoos to emulate the Duchess' famous features.
Los Angeles hairdresser Ally Meadows, 28, told Harper's Bazaar she had always loved freckles, and thought Markle's "were just so cute".
"I was like 'Oh my gosh, this girl's so gorgeous,'" she says. "I started Googling 'Meghan Markle no makeup' to find inspiration."
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Meadows said she went to a Californian tattoo parlour carrying a picture of Markle, for a 45-minute procedure her artist called "freckling". Each freckle is hand "poked" using a needle instead of a tattoo gun.
"I got a couple on my forehead, [because Meghan] has a couple on her forehead," she explained. "I'm obsessed, I think it's so stinking cute."
US cosmetic tattoo artist Gabrielle Rainbow confirmed that gone are the days when concealers and heavy foundations were used to cover up freckles, with women now purposely adorning themselves with them.
She told NewBeauty she's been "crazy busy" since the Royal Wedding, with women coming in to undergo the hour-long procedure. Results typically last around three years.
"When they are freshly done, they will appear swollen almost like bee stings, and the swelling will go down within a couple hours and you'll be left with your cute, fresh freckles," Rainbow said.
Brooklyn tattoo artist Bethany Wolosky also says she's had a flood of customers, receiving daily emails and phone calls from women wanting freckle tattoos.
"There is definitely a trend right now to look as natural, youthful and fresh-faced as possible," she said.