Each year, just as Michael Buble crawls out of his cave and defrosts to sing his Christmas classics, and Mariah Carey's bank account gets ready to reap the awards from millions of people listening to All I Want For Christmas Is You on repeat, Bing Crosby's classic song 'White Christmas' begins to crawl up the music charts.
It's a staple on almost all Christmas CDs and playlists, and this year, Bing's family wants the song to hit #1 on the world music charts.
Bing’s song receives an average of 18 million streams on December 25 every year, 77 years since its original release.
And that number is not including any plays in the lead up to Christmas either.
‘White Christmas’ is also the most-recorded song of all time, but has never been number one.
This year, the Crosby family wants to change that and, in Bing's memory, are releasing a newly-orchestrated version in a bid to top the charts.
Originally written by Irving Berlin, it was first performed by Bing on his NBC radio show The Kraft Music Hall on Christmas Day, 1941.
It was later recorded and released on on July 30, 1942, with the late star's family and record label Decca preparing to release a new album of his music entitled Bing At Christmas for this festive season.
It will see Bing’s original vocals set to newly-recorded orchestral arrangements, performed by the London Symphony Orchestra.
The singer's widow Kathryn explained: “Hearing Bing’s voice with these completely new, beautifully recorded, orchestral accompaniments makes it seem as though he’s back after all these years. It’s magic.”