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Launched at Momofuku Nishi in New York City, a part of chef David Chang’s trendy Momofuku empire, The Impossible burger made a worldwide debut due to it's "impossible" meat-like quality.
A fake meat startup’s $80 million investment is hoping to see if a meat-free burger substitute could convince meat eaters to choose plants over animals.
Even the most dedicated carnivores were swayed:
“If I could have this without eating an animal, that’s great,”
“close enough and good enough” to a meat burger.
“Absolutely, I would eat it again,”
For $12 USD, in a classic 1950s style the burger is wrapped in paper topped with tomato, pickle, American cheese and special sauce.
Journalist and vegetarian Amanda Holpuch said, "After the first bite, I felt like I had ended a more than six-year-long streak of not eating meat. The sear was thick and crunchy and I experienced that familiar, salty, fatty taste that I believed could only come from an animal. The saltiness lingered after a handful of french fries, and well after leaving the restaurant."
Interesting concept.. Would you try it?
